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Catholic Sisters’ Billboard Presence Promotes “Living the Gospel”

By July 28, 2025July 31st, 2025No Comments
Billboard Blessed are the Merciful

Inviting people to live Gospel values boldly and intentionally, every day, is the message of the billboards recently launched by the Dominican Sisters ~ Grand Rapids. They join five other congregations of Catholic sisters in Michigan and Indiana in the campaign.

“We believe Jesus became human to show us how to love wholeheartedly, selflessly, inclusively, unconditionally. We selected the messages for our boards to say that how we treat each other, each human being, matters deeply. We also want to reassure people who are injured, imprisoned, persecuted, traumatized, and weary, that there are people who care,” said Sister Megan McElroy, OP, prioress.

The messages stand in contrast to recent indiscriminate arrests, imprisonment and deportations of immigrants, cutting of aid to the most vulnerable, and weakening of environmental protections.

The collective of Indiana and Michigan women’s congregations hopes the signage in Grand Rapids, Adrian, and Kalamazoo, Michigan, and in South Bend, Mishawaka, and Plymouth, Indiana, will encourage people to pause and see the vulnerable and marginalized in the United States and around the world through a compassionate lens. Supporting these individuals and families, the participating congregations say, benefits all people, as it contributes to the betterment of communities, society, our nation, and world.

Grand Rapids Billboard Messages

In Grand Rapids, the July/August billboards read “Blessed are the Peacemakers” (on Leonard Street near Walker Avenue driving west) and “Blessed are the Merciful” (on 44th Street, west of Stafford Ave. between Kalamazoo Ave. and U.S. Route 131).

Billboard Blessed are the Merciful

The billboard Blessed are the Peacemakers reflects our deep commitment to justice, active peacemaking, and non-violence, echoing Matthew 5:9 “Blessed are the peacemakers, for they will be called children of God.”

The billboard “Blessed are the Merciful” shines a light on God’s Love, which is compassionate and urges us toward right-relationship with all Creation. Mercy is not just a feeling but a way of life, involving actions that reflect God’s loving and forgiving nature. “Blessed are the merciful: for they will obtain mercy.” Matthew 5:7

“For Grand Rapids, this billboard campaign is public witness of our Congregation’s commitment to the Gospel call to active peace-making, compassion, and reconciliation,” said Sister Megan. “This action is supportive of our directions in ministry including committing ourselves to deepening relationships, enriching community, standing with those who are poor and marginalized, and caring for Earth, our common home.”

“Who the Dominican Sisters ~ Grand Rapids are, what we stand for, and how we live our lives in Christ, remains steadfast as we reflect and respond to the needs of our country and world at this time.”

Megan McElroy, OP

The leaders of the congregations collaborating on the billboard campaign are members of Region VII (Michigan and Indiana) of the Leadership Conference of Women Religious (LCWR). Participating congregations include Grand Rapids Dominican Sisters, Adrian Dominican Sisters, Sisters of St. Joseph in Michigan and Sisters of the Holy Cross, Poor Handmaids of Jesus Christ, and Sisters of Providence of Saint Mary-of-the-Woods in Indiana.

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The Leadership Conference of Women Religious ( LCWR ) is an association of the leaders of congregations of Catholic women religious in the United States. LCWR serves to further the mission of the Gospel by serving as a voice for the most vulnerable and by promoting dialogue and collaboration among religious congregations and society. To that end, LCWR released “A Response from the Leadership Conference of Women Religious to These Times” in January 2025. The Dominican Sisters ~ Grand Rapids affirmed this response, adding: “Who we are, what we stand for, and how we live our lives in Christ remain steadfast as we reflect and respond to the needs of our country and world at this time.”


Dominican Sisters ~ Grand Rapids has a long history of ministries rooted in Gospel values. Ministries have included: education, health and human services, and pastoral ministries in the United States and other locations around the world. The Sisters founded and operated schools throughout Michigan and New Mexico over twelve decades and founded Aquinas College. Ministries have also included a maternity hospital and social services community center in Peru still operating today, and pastoral and education services in Honduras for two decades. Our former WORD ESL and Citizenship Ministry allowed Sisters to accompany immigrants and refugees from countries around the world on paths to employment, education, and citizenship. Today, Dominican Center Marywood spirituality center is located nearby on the campus of Aquinas College. Sisters and laypersons at Marywood create a welcoming and rich liturgical and residential environment. Our grounds, named Mary’s Woods, Prairie, and Gardens, is a ministry inspired by the call of Pope Francis to care for Earth, our common home, we are committed to love, protect, and restore these sacred grounds to ecological health, creating a green sanctuary in the heart of the city.